GRIZZLY CHIPS
The freelance project for Instagram commercials for Chips Brand Grizzly.
The video with animated VFX commercial for "Grizzly" in Almaty, Kazakhstan. VFX is traditional animation of effects based on music beat, actors movements, emotions and story pipeline.
The style of VFX based on battle of 2 opposite emotions- anger and appeasement. When everyone in class escaping reality trough concentration in yoga, man finds pacification in bag of 'Grizzly" chips and creates furious bear from yoga coach.
The colors chosen based on associations. Green and Blue represents peace and calmness, while Red and Yellow represents anger.
The VFX animation was made in ToonBoom Harmony in mix media technique of traditional and cut out 2D animation. Compositing was finished in Adobe After Effects.